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Alfa Romeo Quadrifoglio Sales

The traditional Alfa Romeo Giulia sedan and the Alfa Romeo Stelvio SUV were designed from the outset to have a QV, offering the customer a magnitude of difference for an enhanced experience. "Getting into a Quadrifoglio today, you are talking about more than 500 horsepower versus 280 horsepower. A lot of the AMGs, M types, they don't have that level of performance difference," Dominique says.

Historically, Quadrifoglio performance variants account for about 3 percent of Alfa sales, but Dominique is seeing more demand for the additional performance and is looking to increase QV sales dramatically this year.

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